MELANI SANDERS

Melani Sanders is a digital creator and the founder of the We Do Not Care Movement (TM). Melani has been a lifestyle influencer since 2021, sharing parenting tips, cleaning how-tos, DIYs, family vlogs, unboxing videos, and product reviews. In the past year, her social media profiles on Instagram and TikTok have exploded with the creation of the We Do Not Care Club in a video posted in early 2025. Her Instagram has grown from several hundred thousand followers in 2024 to over 2 million today. Some of her notable fans include stars like Ashley Judd and Halle Berry, who have voiced their support for Melani’s honest and relatable content. The New York Times praises Melani for her work that "celebrates women who have stopped trying to please everyone." WDNC is a digital movement for women in perimenopause, menopause, and postmenopause. After her first WDNC video went viral, Melani began to focus her content on the normal and relatable lives of everyday women. One of her goals is to "normalize having a messy life, but still thriving.” In addition to her social media content, partnerships, and merchandise, Melani's debut book, THE OFFICIAL WE DO NOT CARE CLUB HANDBOOK, was released on January 13th and became a New York Times Bestseller. She has two additional books slated for release in 2026 and 2027. Melani lives with her husband, Otis, and her three sons in Florida.